Monday, March 9, 2009

My LinkedIn Answers #1

What are the top 2 actions you/your company are taking during the next 90 days to win new/keep existing clients?

As leaders, our actions set the course for our future path. Given the current economic headwinds, what are the most important actions that you and your leadership team are responding with to address these challenges, specifically as it relates to winning new clients and retaining current ones?

The overall strategy would be to ensure your sales and customer-facing teams are evangelizing the core values of your organization to your clients.

Economic downturns are macroeconomic and uncontrollable. Building good relationships with clients and demonstrating one's value to them is controllable and achievable.

If we could continue to demonstrate to our clients (1) our values and (2) our commitment to them and earning their trust, I reckon this can help us ride the storm of the current, or any, economic headwinds.

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